download: 12 DAYS OF POP-UPS E-BOOK
AN INSIDER'S GUIDE TO POPPING-UP FOR THE HOLIDAYS
While consumers are thinking of what to buy whom, the perfect time is now to try new profile-raising techniques with a holiday pop-up shop. How will you stand out in the crowd? In twelve chapters, we will cover the ins and outs of preparing for the holidays- from merchandising to marketing. Although this book focuses on building a pop-up from ground- up, you can also use this resource for your permanent brick-and-mortar locations for the holiday season, and even year round!