December 5, 2015


Written by Courtney Richardson, Branding & Marketing Expert

Pop ups are the perfect activation during the holidays. In fact, they are one of my favorite marketing strategies. It's a great opportunity to allow customers to ditch gifting the standard gadget and instead, get everyone on their list something unique, while enjoying a one-of-a-kind shopping experience.

In order to 'pop out' this holiday season, here are some cool ways to stand out and get attention to your store:

  1. The holidays are the perfect season for giving- even more of a reason to allow proceeds from specific items sold at a pop up to go towards a local charity or cause. Even Ebenezer Scrooge and the Grinch couldn't pass this up.
  2. Give customers the chance to receive a little getting while they're gifting this year. Promote your pop up with incentives are sure to draw a large crowd. More ideas to get festive are offering a nail or braid bar to offer customers a little pampering and offering activities like cookie or card decorating throughout your stay.
  3. If you really want your pop up to stand-out, consider using unconventional spaces. Bring a smile to customers by bringing the pop up to them rather than having them go out of their way to come to you. For instance, Kate Spade setting up a life-size igloo  in the middle of Bryant Park, where inside it, they sold their popular “giftables” and stocking stuffers- including winter accessories and stationary, scarves and gloves. A seasonal attraction, public parks and places would be the perfect place to pop up and put a spin on what it means for brands to pop up for the holidays.


Courtney&Co. is an urban marketing firm that works to revolutionize, innovate and create fresh strategies and tactics for some of today's coolest brands & companies. You can find her projects and services at

 This content is from Creative CNTRL's Twelve Days of Pop-Ups: An Insider's Guide to Popping-Up for the Holidays e-book. Every day from December 1st-12th, I will unlock a new chapter of this e-book, but you can download the full e-book here.